Toastmasters Branding Online Global Workshop

George How4District 20 and Resources for Toastmasters Facebook Group hosted a unique and amazing Toastmasters Branding Workshop on Wednesday, 27 March via the ZOOM video conference platform. The Workshop were conducted by Certified Trainer TM Cajetan Barretto from Kuwait, and Certified Trainer TM Verna Bonaby from Bahamas. Why unique Workshop? The audience were fellow Toastmasters from worldwide Toastmasters Districts, in a Public Relations role and function at the Club level, at the District level.


COVID-19 has been a challenging time for the whole world, including the Toastmasters International organisation. Toastmasters have been resolute and resourceful. Lockdown has been an opportunity for Toastmasters to connect with like-minded Toastmasters around the world via online meetings. Various Districts have already carried out their Annual Business Meeting via online format. It is also an opportunity for Toastmasters to learn something new, something productive when we are in a confined mode. This specific workshop was an opportunity for Toastmasters worldwide to learn about Toastmasters Branding.


Workshop Learning Objectives include: (1) Brand Color Palette (2) Logo (3) Fonts (4) Images (5) CANVA Hands-On. With a diverse audience, the Learning Outcome for the Novice Users includes: Start creating content that gives priority to branding guidelines; the Learning Objectives for the Experienced Users includes: Start creating branding program for participant own District.


Training Team decided to make the workshop a unique learning experience by getting participants to join a specially-created WhatsApp Group 10 days prior to the workshop, where there were some preparatory work. There were such enthusiastic interest that the number was capped to a maximum of 256 participants, a feature of WhatsApp upper limit. The participants were new users, experienced users, and those in between. There were countless opportunities for the group to share information, thoughts and experience in Toastmasters branding, content creation, and everyday challenges. The whole group benefitted from group osmosis and the feedback that the Training Team provided to the participants individual attempts and submissions.


The actual Workshop was well attended by over 200 plus eager participants. One can safely say that it was likely one of the largest group of like-minded members, coming together virtually from different parts of the world, focussed on Toastmasters brand awareness. At the end, there were lively sessions on Q&A on both TM Baretto’s and TM Bonaby’s presentations. The Chat Monitor compiled all queries to ensure that all were addressed. There is so much more to learn and explore by spending time on the Toastmasters International/Resources/Brand Portal Section, and CANVA Design Tool as reference starting point.


All in all, the Training Team displayed leadership by providing exceptional initiatives and services to the Toastmasters Community. So proud to be experiencing first hand - Toastmasters Helping Toastmasters. We can all learn and aspire to become a better brand ambassador, to strengthen the brand and be compliant. To summarise on the impact of the Toastmasters Branding Global Online Workshop - It has ripple effects on Toastmasters Branding worldwide.


Acknowledgements: (1) Trainer TM Cajetan Barretto, Incoming Division F Director, District 20 (2) Trainer TM Verna Bonaby, Incoming District Director 47 (3) DTM Ali Shabaz Region 11 Advisor, Past District Director 20 (4) DTM Noor Mohammad, Resources for Toastmasters Facebook Group Administrator (5) DTM Wafaa Salman, Past District Director 20 (6) Priscilla Dias, Workshop Chat Monitor & Quality Assurance.


George How Pak Hing, PEng, DTM
OTM Oakville Toastmasters, Club Founder
Area Director of the Year, 2016-2017
Blog Submitted May 28, 2020

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