District 86 received the following information from Toastmasters International Legal Department. We encourage all members to understand the information below and comply with the legislation as explained.
New Anti-Spam Legislation passed in Canada that will go in effect on July 1, 2014. This legislation will affect how Toastmasters members send their emails, texts, and social media messages. World Headquarters is here to help guide you through the transition process.
Canada’s Anti-Spam Legislation (“CASL”) defines a Commercial Electronic Message (“CEM”) as a message that encourages participation in a commercial activity. This includes advertisements and information about promotions, offers, business opportunities, events, etc. Under CASL, the following are identified as CEMs:
- Email messages;
- Messages sent through social networking accounts (such as Facebook, Linkedin and Twitter messages), instant messaging; and
- Text messages sent to a mobile phone
Compliance with CASL
To be in compliance, starting July 1, 2014 all CEMs must include a signature block with an Unsubscribe notice. A sample signature block with an Unsubscribe notice is provided below:
- Your Name
- Your Club Name
- Your club address
- Your club city, state, country, zip code
- Telephone: Your telephone number
- Your Toastmasters email address
- This message was sent to you by YOUR NAME, member, on behalf of YOUR NAME at YOUR CLUB NAME. Please contact us at YOUR EMAIL ADDRESS or at YOUR CLUB’s MAILING ADDRESS. If you do not wish to receive electronic messages from YOUR NAME/YOUR CLUB NAME, please reply by email and write “Unsubscribe.” Unsubscribing will remove any emails sent to you in the future.
If someone requests to Unsubscribe, within 10 business days, you must ensure that no further messages are sent to that individual and keep a record of it. We suggest that the club/district secretary keep a log in an excel spreadsheet with the date and name of the unsubscriber for recordkeeping purposes.
Please note text messages and social media messages (such as Facebook, LinkedIn, and Twitter messages) are also considered CEMs. A good rule of thumb is to avoid sending any unsolicited commercial electronic messages.
As long as you are sending CEMs to members within the Toastmasters organization and the CEMs concern the activities of the organization, you are CASL compliant.
We are requesting that Toastmasters Club, District, and Division leaders acknowledge that your club, division, or district understands members must be in compliance with the requirements. (Emails were sent to all offcers)
As we continue to research the laws, World Headquarters may send future updates to assist members, including sharing tips on other key components of the new legislation as it relates to members and prospective members. For more information, please visit http://fightspam.gc.ca. If you should have any questions, please contact firstname.lastname@example.org.